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Business-Sales & Marketing
 
8 Ways to an Effective Booth
Contrary to popular belief, a flashy trade show display doesn’t sell your product. Depending on what you are trying to sell, a display can help you sell. But the real strength of your trade show display is its simplicity. Simple displays highlight your product, your service, and the people that make your company tick. Don’t fall victim to the idea that simple is boring, if you work with a company that knows your company, your perfect customer and your message, you can get some great ideas for a effective booth.
Business-Sales & Marketing
8 Ways to Give Your Customer Halitosis.
In 1921 the popular antiseptic Listerine began marketing their flagship product as a mouthwash. To do so Listerine capitalized on a little known term for bad breath… Halitosis. They described how lives were ruined, fortunes were lost, and hearts were broken by this dreaded affliction. Their ads were targeted and well placed and they also happen to conveniently have the cure for this social wrecking ball. For very little money you to could have the cure and the answer to your social demise. It was available at your local drug store. Be sure to ask for it by name. The Halitosis campaign continued at least through to the 1990s, but I haven’t seen one in a while.
Business-Sales & Marketing
8 Puzzle Pieces to Successful Advertising
Aren’t you tired of the money you spend on advertising going out the window and never seeing it return with sales? What are the pieces that solve this advertising puzzle? Well, there are 8 puzzle pieces that make a great advertisement, let’s take a look.
Business-Sales & Marketing
8 Trade Show Mistakes That Cost Exhibitors
What do you invest in your trade show? There are booth cost, training, shipping to the show, giveaways, promotions, and then there’s time lost in all the prep work. So why do we keep getting in our own way?
Business-Sales & Marketing
8 Ways Companies Waste Advertising Dollars
I understand, running a business is tough. Tons to do. Even more to think about. But, have you thought about how you are wasting those precious few advertising dollars? We see money wasted everyday in advertising, here are some of the most common ways:
Business-Sales & Marketing
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